Marketing Ethics Into The Marketing Process - 1471 Words

Ethical Marketing Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognized or with the company producing them. Ethical marketing generally results in a more socially responsible and culturally thoughtful business community. The concern with ethical issues has changed the attitude of the world towards a more socially responsible way of thinking. This has influenced companies to market their products in a more socially responsible way. Ethical marketing is less of a marketing strategy and more of a way of life that enlightens all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Some businesses pursue ethical marketing because they feel that is what customers expect from them. Some consumers buy products and services because they feel that the products, services, or companies are ethical. In response to this consumer demand, organizations have increased their focus on ethical marketing. Marketing employees must be aware of the principles of self-interest and personal virtues. As they make decisions they mustShow MoreRelatedMarketing Ethics Into The Marketing Process1471 Words   |  6 PagesEthical Marketing Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognizedRead MoreIs Marketing Ethical And Ethical?1158 Words   |  5 PagesIs Marketing Ethical? The purpose of this paper is to discuss whether or not Marketing is ethical. The flow of this paper will present a brief discussion on the definition of marketing, a brief discussion on the definition of ethics, and overview of the marketing process, and finally a narrative that discusses my view on whether or not marketing is ethical. WHAT IS MARKETING? According to the Kotler text, marketing is the process by which companies create value for customers and build strong customerRead MoreEthics and Innovations in Marketing and Its Relevance with Consumer Behavior1654 Words   |  7 PagesETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. Choudhary N.S.B.College, Nanded ABSTRACT: In order to be consumer-oriented, marketing will have to be truthful and ethical. That is why it is very important in marketing, as in any other field; to apply the principles of Ethics It is also important to apply the processes of innovation, to find new ways of marketing effectively. This Paper explains the concept of Ethics in Marketing and overview a number of issuesRead MoreProduct Quality1288 Words   |  6 Pagesessay on: â€Å"Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing†. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing, it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individualsRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamworkRead MoreSocial Implications Of Business Ethics1601 Words   |  7 PagesAkram Hussain Unit 37 – Assignment 3 Social implications of business ethics Introduction In this assignment I have been asked to describe the social implications of business ethics facing a selected business in its different areas of activity. I have then been asked to assess these social implications of business ethics. The business organisation I have chosen for this assignment is ‘Boots’. Social implications (P3) Social implication is a term used to describe the actions of a business that willRead MorePerformance Indicators For Evaluation System806 Words   |  4 PagesEVALUATION SYSTEM Company establishes key performance indicators for evaluation system. The actual performance of marketing activities is comparing the set objectives. The key performance indicators are:- †¢ Overall sales of products in all the countries of world. †¢ Brand image †¢ Product innovation and improved existing products. †¢ Consumer feedback †¢ Rate of growth and increasing market share. Company should follow following monitoring system:- *Responsibility control centres :- It is sub unitRead MoreThe Ethics Of An Ethical Code1367 Words   |  6 Pagescould be on a grander scale, such as how a CEO would lead a company. Most successful marketers have a similar ethical code that is the framework for their marketing efforts, but the variations and oversight of certain aspects of the marketing effort leads to a company’s inability to influence customers towards buying their product or service. An ethics code similar to these, enforcing professional integrity and consumer interest, will curb malevolent influence attempts. Although many would disagree,Read MoreMarketing s Development And Success Essay1357 Words   |  6 Pagesas technological development, marketing plays a prominent role in an enterprise’s development and success. According to American Marketing Association (AMA): â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (AMA 2007, cited in Baines et al. 2011, p. 6). In order to achieve better performance of marketing, marketing study is indispensable. As HackleyRead MoreBook Report On Ethical Decision Making830 Words   |  4 Pages Ethics Hamed Alanazi Book Report Ethical decision-making 10th edition â€Æ' Ethics The book I chose is â€Å"Business ethics: Ethical decision-making† 10th edition is written by O. C. Ferrell, John Fraedrich, Ferrell. It was published by Cengage Learning in 2014. This book consists of almost 340 pages and five parts. According to Amazon this book is among top seller. Something extraordinary about this book is that, this book highlight several cases related to the business ethics that help the reader Marketing Ethics Into The Marketing Process - 1471 Words Ethical Marketing Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognized or with the company producing them. Ethical marketing generally results in a more socially responsible and culturally thoughtful business community. The concern with ethical issues has changed the attitude of the world towards a more socially responsible way of thinking. This has influenced companies to market their products in a more socially responsible way. Ethical marketing is less of a marketing strategy and more of a way of life that enlightens all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Some businesses pursue ethical marketing because they feel that is what customers expect from them. Some consumers buy products and services because they feel that the products, services, or companies are ethical. In response to this consumer demand, organizations have increased their focus on ethical marketing. Marketing employees must be aware of the principles of self-interest and personal virtues. As they make decisions they mustShow MoreRelatedMarketing Ethics Into The Marketing Process1471 Words   |  6 PagesEthical Marketing Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognizedRead MoreIs Marketing Ethical And Ethical?1158 Words   |  5 PagesIs Marketing Ethical? The purpose of this paper is to discuss whether or not Marketing is ethical. The flow of this paper will present a brief discussion on the definition of marketing, a brief discussion on the definition of ethics, and overview of the marketing process, and finally a narrative that discusses my view on whether or not marketing is ethical. WHAT IS MARKETING? According to the Kotler text, marketing is the process by which companies create value for customers and build strong customerRead MoreEthics and Innovations in Marketing and Its Relevance with Consumer Behavior1654 Words   |  7 PagesETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. Choudhary N.S.B.College, Nanded ABSTRACT: In order to be consumer-oriented, marketing will have to be truthful and ethical. That is why it is very important in marketing, as in any other field; to apply the principles of Ethics It is also important to apply the processes of innovation, to find new ways of marketing effectively. This Paper explains the concept of Ethics in Marketing and overview a number of issuesRead MoreProduct Quality1288 Words   |  6 Pagesessay on: â€Å"Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing†. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing, it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individualsRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamworkRead MoreSocial Implications Of Business Ethics1601 Words   |  7 PagesAkram Hussain Unit 37 – Assignment 3 Social implications of business ethics Introduction In this assignment I have been asked to describe the social implications of business ethics facing a selected business in its different areas of activity. I have then been asked to assess these social implications of business ethics. The business organisation I have chosen for this assignment is ‘Boots’. Social implications (P3) Social implication is a term used to describe the actions of a business that willRead MorePerformance Indicators For Evaluation System806 Words   |  4 PagesEVALUATION SYSTEM Company establishes key performance indicators for evaluation system. The actual performance of marketing activities is comparing the set objectives. The key performance indicators are:- †¢ Overall sales of products in all the countries of world. †¢ Brand image †¢ Product innovation and improved existing products. †¢ Consumer feedback †¢ Rate of growth and increasing market share. Company should follow following monitoring system:- *Responsibility control centres :- It is sub unitRead MoreThe Ethics Of An Ethical Code1367 Words   |  6 Pagescould be on a grander scale, such as how a CEO would lead a company. Most successful marketers have a similar ethical code that is the framework for their marketing efforts, but the variations and oversight of certain aspects of the marketing effort leads to a company’s inability to influence customers towards buying their product or service. An ethics code similar to these, enforcing professional integrity and consumer interest, will curb malevolent influence attempts. Although many would disagree,Read MoreMarketing s Development And Success Essay1357 Words   |  6 Pagesas technological development, marketing plays a prominent role in an enterprise’s development and success. According to American Marketing Association (AMA): â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (AMA 2007, cited in Baines et al. 2011, p. 6). In order to achieve better performance of marketing, marketing study is indispensable. As HackleyRead MoreBook Report On Ethical Decision Making830 Words   |  4 Pages Ethics Hamed Alanazi Book Report Ethical decision-making 10th edition â€Æ' Ethics The book I chose is â€Å"Business ethics: Ethical decision-making† 10th edition is written by O. C. Ferrell, John Fraedrich, Ferrell. It was published by Cengage Learning in 2014. This book consists of almost 340 pages and five parts. According to Amazon this book is among top seller. Something extraordinary about this book is that, this book highlight several cases related to the business ethics that help the reader