Career Goals in Educational Technology

The Educational Technology faculty is the integrative part of Northern Colorado State University. The University offers the Master of Arts and the doctor of Philosophy degrees in Educational Technology. According to the admission criteria for the Graduate School, each applicant should write about his/her career goals in this educational establishment. Consequently, the aim of the paper is to outline the career goals for a student, who wants to study at the Educational Technology faculty.Advertising We will write a custom essay sample on Career Goals in Educational Technology specifically for you for only $16.05 $11/page Learn More As the Master of Arts degree is aimed to develop knowledge and skills in the spheres of instructional system analysis, media design and computer applications, it seems to be not so difficult to outline the career goals an applicant would have. The Doctor of Philosophy degree prepares professionals: scholars, consultants and res earchers. The graduators have profound knowledge on the use of technology in educational settings. Thus, if a student wants to apply for one of these degrees, he/she should pursue the goals that can be realized owing to the Educational Technology faculty. One of the spread and reasonable career goal for an applicant is to achieve success in the field of educational technology. A graduator of this faculty will take an active part in the educational process, and will use technological devices as means destined to optimize the educational and training process for the benefit of both teachers and students. For this, necessary knowledge and skills in instructional system analysis, media design and computer applications will help. The Educational Technology faculty allows its graduators dedicate themselves to the teaching, and scientific work. This can be the basic career goal. If an applicant wants to be a successful teacher in this field, it is necessary to possess not only profound kno wledge and skills, but educational experience, as well. Moreover, the future teacher supposes to know all advantages of educational technology. As this includes software, hardware, Internet applications and activities, educational technology accumulates and keeps considerable amount of educational and training information, and help to improve human performance owing to technological and human resources, combined in educational and training process. A true teacher should facilitate the learning process with the help of educational technologies. If an applicant wants to be engaged in scientific work connected with educational technology, he/she should take an active part in the special programs during the course of study. It supposes investigative, research, and creative work. The scientific activity is intended to be directed for the improvement and development of educational technology. One can elaborate theories, practice different approaches, write educational materials based on p ersonal scientific achievements.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Why does an applicant want to study at the Educational Technology faculty of Colorado University? Some people want to apply their knowledge and skills in different spheres of human professional activity; some of them want to dedicate themselves to the educational technology, being a researcher or a teacher in this field. However, both degrees of this faculty make any person literate in the sphere of educational and training processes, where educational technology is applied. Thus, educational technology can be considered as a tool for further, and many-sided personal development, and the core of the professional sphere for those who want to be engaged in the active and creative process of this discipline. The career goals of any applicant depend on the life context, where knowledge and skills will be applied. Regardless from the goals, the Educational Technology faculty remains one of the essential faculties in the modern education and the world, as well. This essay on Career Goals in Educational Technology was written and submitted by user Maddison Mcbride to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write a Synthesis Essay

How to Write a Synthesis Essay How to Write a Synthesis Essay There are two basic ways of dealing with information: analysis and synthesis, known since the days of the Ancient Greeks. Analysis is a method by which a person is able to â€Å"break down† a problem to its â€Å"parts† and to examine them afterwards. This is the analytical approach, or the strategy to check every single detail one by one. Synthesis consists of bringing different parts, entities, or groups together in one whole. Real synthesis is difficult to be performed as it requires lots of knowledge. The main goal of every synthesis is to gain new information based on something already known. How to write a synthesis essay essential tips Not as easy as you think In the case of your synthesis essay, you will have to write on a well-defined topic by using a few important sources. That means, you will be given the task to work with the sources in order to incorporate the information, which is available in them, in your writing. At the beginning you will think it is a piece of cake to write such an essay. However, having read all sources, you will feel confused and unable to accomplish the task. But this is the essence of every synthesis: to derive the most useful information and to formulate your own theory, conception, or idea. For instance, you must work on the problem with the human rights in the country X. There are six excerpts from articles in newspapers dealing with this issue. From them you must use at least three (if not all six). The idea is to exercise your skills of deriving important information and basing your thesis on it. Synthesis Essay Writing Tips There are some tips for writing a synthesis essay which you should follow. 1. You should comprehend perfectly your topic and task. If needed, ask your teacher. If you cannot ask anyone, then rely on the texts. The topic must be narrow and clear. Usually the assignment is accompanied by additional explanation of the context. 2. Write some notes on each text. Try to present them with up to five short sentences (but only in your draft). These notes will contain useful information which can be found precisely on the first text, or the second text, and so forth (and not in each of them). Now you are able to incorporate them at different places in your paper. 3. Plan your work according to your own thesis. You can choose one of the sources as fully corresponding to your standpoint. You can also select a text containing the opposite opinion. If it is not possible, you can merely present at least two sources as essential parts of your text. Remember: you should integrate these ideas, and not to describe them. The synthesis essay is not a summary, but it is rather a new point of view justified by opinions manifested by other authors (that you must refer to as your primary sources). 4. This essay has the same structure as every other essay intro, body part, and conclusion; additionally, you should add a list of references and to insert references everywhere you quote a given source. The only significant difference from the most popular types of essay is that here you must write according to your sources. From all said up to here, it becomes clear that your synthesis essay requires creativity as well as the other types of essay do. So, don’t adhere too much to your sources- it may transform your paper into a boring attempt of summarization. Present your own thoughts on a topic while referring to various sources, and your synthesis will be successful.

Cardboard Sculpture Diary Essay Example | Topics and Well Written Essays - 750 words

Cardboard Sculpture Diary - Essay Example Additionally, after initial discussions with my partner, cutting away the crust of the thick sheets of cardboard to make it paper thin was considered which would allow for more flexibility of design; perhaps abstract in nature. We further proposed using shredded pieces of cardboard, either by use of scissors or a shredding device, to create human hair as an organic component. Finally deciding on the use of the human hand, it was determined that the best course of action would be to use adhesives and cutting tools to make deliberate right angles needed for the inorganic device: The chosen television. The hand required glue and adhesive to shape paper-thin fingers with less-obvious angles. Organic, in artistry, represents a natural context, such as what exists in the biological environment such as animals, plants, or even the use of rocks and soil as a complement to sculpture. More abstractly, organic artistry can entail mimicking natural phenomenon, such as using pleasing lines and shapes that might represent a river’s flow or cosmological elements like the orbit of planetary bodies. Organic shapes and designs are often characterized by being more feminine or nurturing in design. Inorganic is characterized by more sharp angles in sculpture and artistry, using sharper lines and exact geometric patterns, reminiscent of Picasso’s abstract paintings. In relation to objects, inorganic might represent the representation of a building or other man-made structure which is illustrated by definite angles. The television shape chosen for this project is inorganic in design. At the same time, the hand which will burst through the television could also be categorized as inorganic as it suggests a powerful, masculine activity: Rebellion and strength. Synthesis appears to have many different meanings, however it appears to be the careful thought and consideration which goes into a piece of work, such as determining form, style, theme, and

Organisation and Management of Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Organisation and Management of - Research Paper Example Planning comes in many different forms and this process involves setting the scope of the project as well as the necessary tools needed to conduct a successful research project. Tools planning might be measured in electronic database availability, resource literature compilation, availability of a non-disruptive environment for thought and secondary research, and also the planning of specific objectives related to the goal of project completion. After the planning stage, the student must be motivated to complete all tasks on time and remain focused on fulfilling all of their planned objectives. Because a project as large-scale as a dissertation involves multi-tasking in all stages of development, motivation is a primary factor to ensure that the project meets its proposed timeline without interruption to attaining a quality end result. There are generally two types of motivation, intrinsic and extrinsic. Intrinsic motivations come from within and are linked specifically to the task itself. For example, this motivation might be developed from having a personal association with the research project in a way that provides value to the researcher. Therefore, the student should be able to come up with a suitable topic that is directly associated with something in their career field that is personally rewarding or they feel would bring value to the reader. By identifying personally with the research topic, the student will probably have more incentive and enthusiasm for conducting all stages of the project successfully.

4 appeals ads analysis Essay Example | Topics and Well Written Essays - 750 words

4 appeals ads analysis - Essay Example The ad features a man licking on a woman's foot in a seductive fashion. There is a bottle of one of the varieties of Hugo's fragrances pictured. The advertisement reads, "Your Fragrance, Your Rules" (The Retiary Network, 2008, pg. 1). This advertisement is aimed at teenagers and young adults. It provokes an emotional response that, if you wear Hugo fragrances, this too can happen to you. Sex appeal was used in this advertisement to attract customers of reproductive age, as well as to make viewers feel like Hugo fragrances can bring them a mate. This advertisement is quite effective at triggering an emotional response utilizing sex appeal (The Retiary Network, 2008).The advertisement that was chosen for the fear appeal category is an anti-tobacco campaign advertisement. It features two photographs of a man: one where he appears healthy, normal, and having a good time and another where he appears swollen and very ill in a hospital bed dying of oral cancer. The advertisement reads, "The y fooled him. Don't let them fool you" and "With candy flavors and slick advertising, the smokeless tobacco industry has hooked over a million kids. Now they're trying to convince Congress to let them make misleading health claims about their products. Don't be fooled" (Tobacco Free Kids, 2008, pg. 1). This advertisement is directed towards both those who use tobacco in an attempt to get them to stop and towards those who do not to prevent them from ever starting in the first place. It is especially aimed at children and teens and those with voting power. The photographs are very effective at instilling shock and fear into a person and scaring him or her into avoiding tobacco. This advertisement was used to provoke the emotional response to think that, hey, that could happen to me, too and that the viewer should not use tobacco (Tobacco Free Kids, 2008). Humor The advertisement that was chosen for the humor appeal category is an M & M's advertisement. It features an M & M candy piece that is decorated to look like Burt Reynolds, who is grinning in a humorous fashion, dressed up like a cowboy, and leaning up against a truck. The whole idea of using humor here is to invoke the emotions associated with having a good time, laughing, and eating candy in order to convince viewers of all ages to go out and purchase M & M's candy. This particular advertisement was part of a campaign to get people to personalize their M & M's with their own messages. Through picturing a celebrity as an M & M, it provides a humorous character impersonation that is designed to get people of all ages-but especially adults-to take advantage of the offer to print their personalized messages on M & M's. Of the four advertisements that were chosen for this assignment, this one is probably the least effective at eliciting an emotional response, however (M&M's, 2008). Rational The advertisement that was chosen for the rational appeal category is a Hank's Beverages advertisement. The advertisement features a photograph of a sportscar and a beverage from Hank's and reads, "Only one of these is both rich and affordable. Genuine Hank's Beverages. A taste of the sweet life" (Allison Furkey, 2008, pg. 1). This advertisement was placed into the rational category because it invokes a sense of practicality. Everyone dreams of having that fancy sportscar, but here is a beverage everyone can actually afford. It also heightens the image of Hank's by portraying it as a fancy or

Examining The Pop Art Movement

Examining The Pop Art Movement In attempt to bring art back into American daily life, the Pop-art movement depicted elements of popular culture by using common everyday objects, chiefly advertising and product packaging, television and comic strips. The images are portrayed with a blend of humour, criticism and irony. Through this, the movement ascertained the position of art into everyday and contemporary life. It assisted in decreasing the gap between high art and low art and abolished the distinction between fine art and commercial art methods. The Pop-art movement rebuffed the abstract style because of its cultured? And aristocratic nature. (World Wide Art Resources 2009) It was during the 1980s that there was a renewal of interest in the Pop-art of the well known Andy Warhol and contemporaries, this resurgence of interest was known as neo-Pop. Adapted from its forefathers, contemporary Pop-art consists of a reworked form; a revival of identifiable celebrities and objects from popular culture with icons and symbols of the current times. (Art History Archive n.d.) Contemporary Pop-art lends from the past, maintaining the critical evaluation of Western culture, relationships, values and interactions. It frequently satirises celebrities and candidly embraces ideas that are challenging and controversial. Although the bombardment upon society of Popular culture and advertising has become significantly greater since the Pop-art movement began, I believe that the critiques of Pop-art are not appropriate to the original nor the contemporary Pop-art scene. Pop-artists artists have continually been engaged in a crucial dialogue with mass culture. They are noted for exploiting these increasingly despised images of mass culture in order to facilitate the critical examination of the effects of consumerism on human thought, emotion and creativity and challenging our assumptions about the purpose and identity of art in a world inundated with media images and messages (University of Virginia 2006), as the following examples by contemporary artists will demonstrate. (expand on this?) Jeff Koons is perhaps the most renowned Pop-artist of the current day. He addresses societys fixation with Pop culture and counteracts the division between appearance and reality, surface and depth, and art and commodity (reword more?)Koons forms his art pieces on consumer products and manipulates everyday objects in order to overemphasise mass-produced cultural objects while uncovering the nuances of marketing. In difference to his 1960s forbearers, Koons desire is to remark on societies psychological investment in consumerism and how these consumer products are fabricated to allure. (Art Knowledge News n.d.) Jeff Koons first exhibition was titled Equilibrium, which was displayed in 1985. One of the defining features of this decade was the forceful growth of consumerism. For this exhibition he produced a series of works displaying consumer items in glass cases. In Three Ball Total Equilibrium Tank (Fig 1), three basketballs were suspended in a glass case, surrounded by authentic Nike posters displaying basketball players in positions of power. The posters in the work represent sport as a means to achieve fame and fortune for young working-class Americans. The posters almost exclusive use of black athletes not just as stars, but in roles associated with elevated power and respect is a comment on the traditional social system that in reality refutes this power or respect to a large majority of African-Americans. According to Koons, the suspended basketballs also suggest death and fame, the ultimate states of existence. (Tate Collection n.d.) Koons Made in Heaven (Fig 2) series is a collection of overtly sexually explicit photographs and sculptures featuring the artist in moments of sexual passion and intimacy with his then pornstar wife Cicciolina. The exuberant images were first displayed during the 1990 Venice Biennale, among more conventional forms of expression. The series produced both shock and excitement among audiences, and stirred much controversy in the art world with a scandalous subject matter that pushed the limits of twentieth century censorship. Although pornography has been a widely acknowledged aspect of society, it deemed controversial because it is a form of Popular culture that was and still remains taboo in polite company. Koons is notorious for testing the boundaries of acceptable taste; his intention in Made in Heaven was to critically examine love, romance and sexual desire, involving the viewer by making them a contributor to the artwork, as most pornography necessitates an outside viewer to be c lassified as such. (Christies 2009)The Made in Heaven series was also in part a response to The Expulsion from the Garden of Eden, by the fifteenth century painter Massacio. Koons remarks, In The Expulsion, theres all this guilt and shame that were on Adam and Eves faces, and I wanted to make a body of work that was about guilt and shame and the importance of removing that, so that people could have transcendence over guilt and shame in their own history. (Nance 2010) Made for part of his Banality series, is Michael Jackson and Bubbles (1988) (Fig 3), a six feet long ceramic gilded white and gold statue depicting mega Pop-star Michael Jackson with his pet monkey Bubbles, immortalised as cultic and sacred personalities in an idealised state. Its initially blatantly kitsch appearance gives way to reveal its hyper-realistic approach to evoke the fragility of modern days most eminent star. The situation illustrated in the piece deals with societys idolisation and the ever more bizarre media narrative of Michael Jacksons life. Koons states, It really wasnt so much about Michael Jackson. It was about celebrity status, and about hopes, ideals, hierarchies that are placed on structures which take human form. (Nance 2010) Michael Jackson is the archetype of the glamorous, eccentric tragic and ambivalent and Koons encourages numerous interpretive possibilities. (Astrup Fearnly Museum n.d.) An additional example of a contemporary Pop-artist is American sculptor, Daniel Edwards. His sculptures deal with celebrity and Pop culture in a manner that frequently rouses controversy. The release of his works are usually paired with a press release. (Capla Kesting Fine Art n.d.) While frequently denigrated for his use of celebrity, Edwards artwork are also acknowledged as prophetic and consistent in their capacity for humanising social issues that the media and public have difficulty addressing. Autopsy of Paris Hilton (2007) (Fig 4) was produced as a confrontational and graphic interactive display to communicate to the young the dangers of drink driving. The sculpture is life-sized and depicts Paris Hilton sprawled on a bench with her legs splayed. In one hand she clutches her mobile phone whilst in the other is a glass of wine, in this sculpture she has supposedly died as a result of her drink driving, in which in reality she has been convicted of on numerous occasions. The public are encouraged to remove her innards through a cavity in her abdomen, giving a coroners perspective. Contained within this cavity is also her uterus containing twin dead foetuses, which Edwards says is to bring attention to the teen pregnancy crisis. The sculpture is an attempt to de-glamorise the life of a diva and partier which Hilton is renowned for.(Rayme 2007) The sculpture perhaps also alludes to the cult which is celebrities and their every occurrence and the media and publics unquenchable hunger to get as close as possibly to their idols. Daniel Edwards Monument to Pro-Life: The Birth of Sean Preston (2006) (Fig 5), portrays celebrity Britney Spears in a position of natural birth, whereas in fact she gave birth to her son via c-section and was heavily drugged. The piece created much political debate. According to Edwards it promotes pro-life. At its reveal he called his piece an image of birth and mentioned that it was a new take on the pro-life perspective. He states that pro-lifers generally endorse bloody images of abortion and his aim is to generate debate about a topic that is as he states greater than either pro-life and pro-choice advocates. (Rayme 2007) Japanese artist Masumasa Morimura is a well-known example of appropriating worldwide recognised images taken from mass media and popular culture In my view, there can be no generalisation about the quality, meaning and social significance of works of art, given the discrepancies of aesthetic responses and interpretations. Furthermore, Donald Kuspits view expressed in his article suffers owing to the fact that he assumes that artists should be critics of society rather than witnesses or simply narrators of it. Kuspit is an example of a critic who universalises his personal opinion of Pop-art and delivers his judgement whilst ignoring other responses to Pop. (Walker 2009) Pop art was and still remains one of the most popular styles of art, it was successful in communicating to the general public in a mode in which few art movements did or have since done. (Encyclopedia of World Art n.d.) The reality that Pop-art is effective in generating such a broad range of responses is a tribute to its at first seemingly ambiguous character, a testament that it is more complex and diverse than some critics have accepted, and an indication that it is not as trivial and straightforward as some commentators believe. (Walker 2009)

Government Surveillance vs Privacy :: Security vs Privacy

Spying is nothing new to the world. History books tell us that ancient civilizations like the Roman Empire, Egypt, Chine, India, and so on used it. On top of that, 1900s regimes like the Former Soviet Union and Nazi’s Germany used spying tactics around the world wars. The main use of spying at that time mostly was for political and military advantage. These countries were successful on spying. However, in the 21st century surveillance is used in different and very complicated way. So many crimes and terrorist attacks forced governments around the world to use electronic surveillance to protect their own people. This electronic surveillance is very complicated and you don’t even know it is happening and you are the target. The US government is the main leader on this. For years the US government used eavesdropping and wire tapping to catch criminals (Landau 301). People debated on the issues, but it was left unanswered. In 2013, surveillance became the nation wide debate topic, once again after Edward Snowdon’s leakage of classified information from the NSA. From the leaked information evidence shows that NSA is surveilling millions of innocent people, illegally. Now, the US government took the use of surveillance to the next level. This level is unprecedented and unheard in human history. The government uses internet to surveil people’s private information; this got my attention and I started to search for reasons. And NSA makes only one argument when asked why they surveil. TERRORISM or CRIME. Then I asked myself; why surveil innocent people who have done absolutely nothing? In this case, I looked around some sources and decided that the government should stop surveilling people illegally. The government should find different ways to stop terrorism and crimes or they should only surveil people with history of violence. On top of that, people should also worry about big companies like Google, Facebook, Twitter, Amazon, Citibank, and so on. This is because they have also our private information like the government and there is more chances of private information leaking. Like I mentioned earlier, several things happening around us that we don’t recognize in today’s world,. One of the things is the surveillance program. When I walk around in the city I live, I see cameras installed almost outside of every apartments complex, big buildings, and so on. However, that is not what worries me the most.

Crescent Case Essay

A. Segmentation and Targeting When Looking at what market should be targeted the thing that stuck out most was there is not a healthy alternative for energy drinks. Most of these drinks are full of high fructose corn syrup and loaded with extreme amounts of caffeine. Crescent give the consumers a healthy alternative to this option. The trend these days is towards more organic and healthier choices. Crescent is just that. It gives the option for a healthy version of an energy drink which is much needed. The Energy Drink market is growing at a much faster rate than the sport drink market as well as the fitting into a much better price point for marketing. With the market for these energy drink being on average $2.99 the price of $2.75 for crescent is below the market average as well as being a slight bit different by marketing a healthy alternative option to most other sport drinks on the market now. B. Positioning When Looking over the two perceptual Maps the thing noticed is that most of these products hit extremes of each category. For example a sport drink is high on the hydration level but low on the energy. As for the energy drink the case is the exact opposite. When looking at nutrition and taste the nutrition and taste are higher on sports drinks and energy drinks are low on nutrition but the 50/50 on the taste. When looking at crescents studies it would seem that they would be the best case for the average consumer as they would be better than average in all of these categories. The nutrition would be higher than the sports drinks and close to what swish and drip are pertaining to nutritional value and the taste would also fall higher similar to Drip or Razor. When looking at the Hydration and Energy Crescent would also be above average for both. With the equivalent of a cup of coffee’s worth of caffeine Crescent would fall similar to where torque and Drip are for energy levels. As for looking at hydration; Crescent would be up closer to the sports drinks with is electrolytes and natural ingredients closer to where Glean and Watr+ are. Each marketing promotion has positive’s and negative’s. When marketed as an energy drink there is the Pros of being a drastically growing market which has grown by 40% already and is projected to hit 13.5 billion by 2018 as well as no single product being marketed as a healthy alternative energy drink. Another pro is that the cost of the  product is less than the market average. The con of an energy drink market would be that current news stories are highlighting the health risks of Energy drinks and the diminishing number of consumers who are now drinking them. The sports drink market have a much larger population of consumers ranging from younger ages of 12-24. Also with the average sports drink being much cheaper people may not be willing to pay the $2.75 for a sports drink. With Crescent being an all organic product being an alternative to high fructose corn drinks would increase their market audience. The threats would be the increase in childhood obesity who make up a large portion of the sport drink market the option of just proving water to children is easier and more economically sound for parents rather than continually paying for sports drinks. Lastly as an Organic Drink they are able to market it as a healthy sports/energy drink for the body continuous adult who wants to stay away from non-organic products. This also works as a con where if they market solely to this small group of people they may be losing a lot of consumers who may be avoiding the new fad of vegan, healthy organic products. C. Contribution Margin The contribution margin per case of Crescent would be $5.28 or 18%. This is figured by taking the selling price per can and minusing the cost per can. Which would bring the profit of 22 cents per can and a case of 24 would bring the profit to $5.28 per case. You would then take that number and divide it by the Price per case of $29.76 which would give you 18% profit. D. Breakeven To match the national level of marketing it would require putting in 6.66 times the budget that it took to market 15% which would be a total marketing budget of 5 million dollars. With a Total budget of 5 Million dollars it would take selling 946970 Cases of Crescent to break even on the National Level. To address the break-even market share for energy would be .07% of the Market Share. This is figured by taking the Market of 9.58 Billion dollars and dividing that by the Marketing budget of 5 Million Dollars. E. Recommendation The factors that should be used to determine positioning are, Similarities in  competitors, Forecast of market increase, pricing of products and marketability of product. I would Recommend Marketing Crescent as an organic energy drink. This would apply to a large number of people and would give a different option to the Energy Drinks that are currently on the market. This product could increase the consumers ideas of what energy drinks are; especially focusing on bringing up the areas of healthiness, hydration and natural. With these area’s only having the highest percentage at 11% Crescent would be a great product to diversify the market. Having a below average market price for product pricing makes Crescent an even better market to explore. Crescent provides a great break from the normal high fructose high caffeine energy drinks while still hydrating and tasting great.

Coca-Cola and Pepsi harm India’s ecology The WritePass Journal

Coca-Cola and Pepsi harm India’s ecology Introduction Coca-Cola and Pepsi harm India’s ecology IntroductionLiterature reviewProposed studyReferencesRelated Introduction Coca cola and Pepsi are MNC’s localized in almost every country. Their approach towards making profit is strategically not the same everywhere. India is a developing country, are the rules and regulations strict enough to stop these corporations to exploit the Indian locals. We are focusing on marketing communications strategy followed by these corporations also other unethical activities carried out in India. The purpose of this research is to explain that the rules and regulations of a developing country are not enough to stop the localized MNC’s to continue their unethical activities keeping India as an example. The objective of our research is to analyze weather the actions of these MNC’s are ethical. Coca cola entered India in1956 since they had no foreign exchange act it made huge profits. After the formation of Indian foreign exchange act coca cola left India in the late70’s. Coca cola made its reentry in the 1990’s when the environment was liberalized and deregulated. Pepsi entered in 1986 as a joint venture with two local ventures in India.   Both companies soon discovered competing in India requires special knowledge skills and local expertise†¦Ã¢â‚¬ what works here not always work there† (Cateora Graham, 2008, p. 604). Literature review Our research is based on different issues regarding environment and consumer rights violation. Previously Dr S.K. Chokroborty in 1997 wrote an article on the journal of business ethics about business ethics in developing countries. Harvard law review wrote   on international environmental law Also Dr Panchali das researched on deception on advertising ethics. Chicago journal on Nationalism and Ideology in an Anticonsumption Movement. The global strategies of coke and pepsi are explained in economic and political weekly 1999 by Arijit biswas and Anandya sen Proposed study Our research study seeks to analyze three controversial issues related to operations of coca cola and Pepsi in India Advertisement in rocks of India Use of ground water in India and dumping of chemical wastes Pesticides in products of India The research seeks to study the background and the regulatory framework within which it functions. Issue 1: Advertisement in the rocks of India Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used. J. Walter Thompson International soft-drink rivals Pepsi and Coke spend millions of rupees on a marketing war in the mammoth Indian market. They have marketed many super stars of Bollywood, who are admired in whole South Asia. The most prominent cricketers have also been roped in. As brand ambassadors their well-known faces are seen on billboards, newspaper pages and television. The Coke-Pepsi rivalry is so vigorous that nearly every shop, bus-stop stall and roadside restaurant has been created into the one or the others empire. In September 2002 both companies were blamed for winding mountain road from manali to the 4000 metre-high Rohtang pass in himachal Pradesh, Northern India. There were averages of 4 to 5 ads per kilometer either painted on to rock faces or nailed on to trees on the mountainsides, the billboards for almost 56-km stretch. The forest conservation act 1980 of India makes it clear that no individual must use forest as a source of making personal gain. It was a clear violation of the act. The first to react was Indian express with an article â€Å"rape of the rock†. The Supreme Court had put a stop to the advertisement campaign. . The intervention brought to the notice of the Supreme Court the painting of huge Pepsi and Coke logos on rocks that has destroyed geological evidence dating back to 45 million years. Geologists understand the geology of the area by studying and observing rocky outcrops. If the area has been painted over they cannot do research. The newspaper quoted a profes sor in the Geology Department of Punjab University saying these mountain facades have a huge eco-system. There is moss that grows on these rocks, and then there are innumerable species of microorganisms. All is completely destroyed when the rock surface is painted. After the case was solved both the companies had to pay 10 million for compensating the damage done to the ecology. The Supreme Court also asked the forest department to look around for such activities prevailing in some other states. Issue 2: Use of ground water in India The village of Mehdiganj is located approximately 20 kilometers from the holy Indian city of Varanasi. In Mehdiganj, a resistance was started in 2002 by farmers under the banner of Gaon Bachao Sunghursh Samiti to protest the pollution and water shortage attributed to Coca-Cola. Farmers in Mehdiganj and surrounding villages are agitating against the Coca-Cola bottling plant located in Mehdiganj. The anti-Coke activists further claim that the Coca-Cola plant is destroying the region by consuming 2.5 million liters of water every day and is contributing to a serious water crisis. In highlighting the problem of water, activists claim that Coca-Cola uses its financial muscle to buy government favor and influence its functioning as a regulatory authority. They say The company dumped sludge in the fields around. People started to develop sores on their feet after they walked through the water discharged was the flooding of their fields. Mosquitoes were a serious threat, and malaria cases have increased. Many have said that some hand pumps in the area have been issued for errors, unsafe drinking water. Still both cola rivals are carrying out operations in India putting their future at risk. Issue 3: Pesticides in products of India In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and Coca-Cola   Company, contained toxins including lindane,DDT,malathion and chlorpyrifospesticides, that can contribute to cancer, a breakdown of the immune system and cause birth defects. Tested products included Coke, Pepsi, 7 Up,Mirinda,Fanta,Thums Up,Limca and Sprite. Today’s youth icons from the cricket world like Sachin Tendulkar, Virender Sehwag and Dhoni freely endorse Pepsi coke. The sponsorship of a sport like cricket in particular may cultivate positive attitudes by associating the product with characteristics which young people admire. In the wake of the recent controversies shrouding Coke and Pepsi, regarding allegations of containing pesticides, these stars not only endorsed these soft drinks but also went so far as to claim that they were safe. This was advertising going too far Aerated soft drinks, apart from promoting the wrong kind of images, have long been suspected of leading to lower calcium levels and higher phosphate levels in the blood. When phosphate levels are high and calcium levels are low, calcium is pulled out of the bones. The phosphate content of soft drinks like Coca -Cola and Pepsi is very high, and they contain virtually no calcium. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, has been banned. Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals East India Company that came into the country for trade robbed India of its wealth for 200 years and soon invaded us. Today in place of East India Company, 14,000 multinational firms are robbing India. Leading this pack are Pepsi and Coca Cola. These firms sell several varieties of cold drinks and are taking away 5000 million rupees. References Nationalism and Ideology in an Anticonsumption Movement Author(s): Rohit Varman and Russell W. Belk Source: Journal of Consumer Research, Vol. 36, No. 4 (December 2009), pp. 686-700 Published by: The University of Chicago Press 1997 A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario -panchali Das* Ivan L. Preston (1987). A Review of the Literature on Advertising Regulation, 1983-87. Current Issues and Research in Advertising, 10 (2): 123-152. Michael A. Kamins and Lawrence J. Marks (1987). Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention. Journal of Advertising 1997 A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario -panchali Das* Agrawal, Anil, and Sunita Narain 1991 GlobalWarming in an UnequalWorld:ACase of Environmentalism. Delhi: Centerfor Science and Enviroment.

Free Essays on From Pera to Beyoglu

â€Å"From Pera to Beyoglu† Beyoglu, especially for the past century, has been a very important settlement and is one of the most valuable parts of the big and historical Istanbul (Arkan, 1993, p. 15). Istanbul has been a meeting point for many different cultures and religions throughout the history; â€Å"... connected religious and ethnic groups; Turks, Russian, Ermenian, Rum, Nasturi, Arabian, Gypsy, French, Catholic, Levanten, Sirbian, Bulgarian, Chinese, Tatarian, Jewish, Italian, Maltiz and many more in this neighborhood which little girls took little walks...† (Dorsay, 1993, p.107). These cultures lived together in peace in Beyoglu unlike the rest of the world. Beyoglu first emerged in the 8th century with the name â€Å"Galata† while Istanbul was the capital of the Roman Empire (Coruk, 1995, p. 21). Second emerging name was â€Å"Pera† meaning â€Å"above† in Greek language (Arkan, 1993, p.13). Today Beyoglu is the combined name of these two places since in 1925 after the Independence War (Arkan, 1993, p. 13! ). With time, with influences of different cultures; cultural, political, social changes occurred in Beyoglu. Beyoglu is first known with its most important settlement Galata in 13th Century (beyoglu.net/bilgi.htm). Galata was ruled by Italian colonies that were trying to gain the trade over Mediterranean area (Arkan, 1993, p. 149). Since trade was important, Galata had become the political and economical power of the time because it was between Kasimpasa and Tophane where most of the trade took place (Arkan, 1993, p. 149). Also â€Å"Halic†, which was known as â€Å"Golden Horn† was the harbor of the city and it was settled in the south part of Beyoglu, was important for trade, so with Galata and Halic areas, trade got bigger and the population got larger in Beyoglu (Beyoglu Muzesi à cin Oneriler,2000, p. 11). In 1477, a census was made in Galata and there were % 35.2 Muslims, % 38.9 Ortodox, %... Free Essays on From Pera to Beyoglu Free Essays on From Pera to Beyoglu â€Å"From Pera to Beyoglu† Beyoglu, especially for the past century, has been a very important settlement and is one of the most valuable parts of the big and historical Istanbul (Arkan, 1993, p. 15). Istanbul has been a meeting point for many different cultures and religions throughout the history; â€Å"... connected religious and ethnic groups; Turks, Russian, Ermenian, Rum, Nasturi, Arabian, Gypsy, French, Catholic, Levanten, Sirbian, Bulgarian, Chinese, Tatarian, Jewish, Italian, Maltiz and many more in this neighborhood which little girls took little walks...† (Dorsay, 1993, p.107). These cultures lived together in peace in Beyoglu unlike the rest of the world. Beyoglu first emerged in the 8th century with the name â€Å"Galata† while Istanbul was the capital of the Roman Empire (Coruk, 1995, p. 21). Second emerging name was â€Å"Pera† meaning â€Å"above† in Greek language (Arkan, 1993, p.13). Today Beyoglu is the combined name of these two places since in 1925 after the Independence War (Arkan, 1993, p. 13! ). With time, with influences of different cultures; cultural, political, social changes occurred in Beyoglu. Beyoglu is first known with its most important settlement Galata in 13th Century (beyoglu.net/bilgi.htm). Galata was ruled by Italian colonies that were trying to gain the trade over Mediterranean area (Arkan, 1993, p. 149). Since trade was important, Galata had become the political and economical power of the time because it was between Kasimpasa and Tophane where most of the trade took place (Arkan, 1993, p. 149). Also â€Å"Halic†, which was known as â€Å"Golden Horn† was the harbor of the city and it was settled in the south part of Beyoglu, was important for trade, so with Galata and Halic areas, trade got bigger and the population got larger in Beyoglu (Beyoglu Muzesi à cin Oneriler,2000, p. 11). In 1477, a census was made in Galata and there were % 35.2 Muslims, % 38.9 Ortodox, %...

Comparison Between two pieces of art. Single Gun Theory by Polly Personal Statement - 1

Comparison Between two pieces of art. Single Gun Theory by Polly Apfelbaum and Parents and Children by Matthew Ritchie - Personal Statement Example She is known for her â€Å"fallen paintings,† i.e. artwork that â€Å"exists in a contentious space between painting, sculpture and installation† (Polly). What that means is that Apfelbaum incorporates a lot of intricate fabrics and undermine shapes, and arranges them into distinctive patterns on the floor. She enjoys tackling cultural topics such as feminism, postwar and other popular culture (Polly). Apfelbaum does not stray from this description in her famous painting entitled, â€Å"Single Gun Theory.† The painting depicts various shapes and colors splayed out across a wooden floor. It is evident that the art is on the floor due to the bordering white walls and wall liners. The colors appear to have a â€Å"spilled† effect, creating the illusion or idea that multiple colored-pencils or pint has been dropped vicariously across the floor. The painting also has a 3-D effect where the top of the painting gives off the impression that is further away. It gradually gets larger from there until the bottom half overwhelms the viewer into making it seem like it is closer, like it is coming off the page. The walls themselves help issue the illustration where it is narrower at the top and wider at the bottom. The elements of design come in an array of options that can be applied to artwork. This includes, but is not limited to: line, shape, direction, size, texture, color, and value (Art). Each of these designs, or structures can be attribute to Apfelbaum’s â€Å"A Single Gun Theory† painting due to the fact that it is so expressive and dynamic. The liner marks are more distinctive on the surrounding edges where the colors are elongated. There is minimal sharing of the lines to each other because they are all marked individually by specific colors. The colors are one of the most vibrant aspects of Apfelbaum’s painting. It is what embodies the

Personal Brand (i.e. a human being) Research Paper

Personal Brand (i.e. a human being) - Research Paper Example It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ................................................................. 4 2.1 Strengths ......... ............................................................................................ 4 2.2 Weaknesses .................................................................................................. ... ........................................................................................................... 9 1.0 Introduction It is a matter of public knowledge that not only Oprah Winfrey happens to be the largest one-woman brand in the world, but also that the leading brands in the world aspire to associate with this top notch personal brand (Haig, 2011, p. 131). The appeal of brand Oprah is such that it has not only revolutionized and redefined the history of television, but has indeed been successful in configuring a successful commercial empire around the attributes and mass appeal of the name Oprah (Haig, 2011, p. 131). In that context, brand Oprah is associated with a Midas touch. The mere association of a product or service with the name Oprah is just enough to make it a public rage. For instance a slight association of the brand Oprah with Spanx not only helped this little known under-garments brand evolve into a lead seller, but also helped it accrue a net annual turnover of ?220 million (Stylist, 2013). The mere mention of the brand Kindle at the Oprah show was enough to make people run for buying a piece of this gadget (Stylist, 2013). The book recommendations made by Oprah Book Club are a guarantee to make a publication an international best seller in a matter of days (Stylist, 2013). Thereby, it goes without saying that commercially speaking, brand Oprah commands an immense brand value and appeal (Haig, 2011, p. 132). However, the thing that needs to be understood is that brand Oprah commands such a successful consumer appeal owing to certain specific brand strategies, which not only make the brand Oprah soar over the social limitations ascribed to race, ethnicity and social status, but make it a name closely associated with reliability,